We visited SomeOne agency and they set us a live brief to either Re-Brand, create an Ad Campaign or create a Viral Campaign for a UK based charity, The Children's Society.
I went away and did extensive research on the company, trying to find out there mission and what their message is. They work to stop children feeling abandoned, excluded or isolated. Also, directly improve lives of children by on going schemes. Promote forward thinking and government legislation to be improved and create new laws. Their motto is "All Children Deserve a Childhood".
They work with a range of cases from abuse (mental and physical), refugees, disabled children, youth carers, runaways and vulnerable youth in the UK. The charity clearly shows on their website a timeline of the things they have achieved and that they have been doing so for over 100 years.
I looked into some of their past campaigns to get a feel for the style they usually like to work in, or maybe to see if they haven't try something that is successful nowadays.
- Out Cry! - Bali for Immigration: Campaign for Immigration detention of kids.
- Hundreds of Thousands of Childhood Memories: collecting childhood memories and putting them on a social platform form for others to enjoy (mostly for company exposure)
- Safe and Sound: Support the vulnerable youth that are in any type of danger, on the street, criminal activity or at home.
- Games Up: to help prevent and help those in prostitution.
The charity have increased their fundraising by 6% between 2009-2010 to £42.4m, which was implemented whilst the new design was configured. I researched where the money that was raised in 2013 came from and the highest amount at £25.4m was from donations, legacies and grants.
Knowing this, I wanted to focus directly on charitable donations from people.
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