SomeOne Live Brief: Santa's Little Helper

David Barnet, helped us come to a decision of what is a feasible idea for charity to do for campaign, spending as little as possible to raise a lot. I went away and thought of trending topics in todays market that affects youths and adults. As the new release of the new iPhone 6 and 6+, the IOS8 update and impeding new iPad launch, I recognised a demographic that spans across all ages, apps. 

I researched app companies such as Game Loft, recorded to have made $321 million in 2014 to see the substantial market and platform that they have. From this information I went about the idea of setting up a Add-On type game that was primarily associated with the charity and most of the proceeds go to the charity.
The hard work would be getting a gaming developer that would let us take on there game and have association with them. 

I did a presentation to my tutors and peers and presented the idea of a simple level based game that would reward you as you get to each level. At the end of the game, having been given small snippets of information about the charity each level, they have the chance to donate via the app. 
I also had the idea of having the app be purchased by the gamer, but it was suggested that it just be an automatic update instead.

I went for the theme of Christmas, mostly because it is approaching and it's proven that people are more like to feel family oriented, and more willing to be generous around that holiday season. I called my campaign 'Presents for Vulnerable Children at Christmas' but the game will be called "Santa's Little Helper". 

i went away and did research on what game i could use as a platform for my demonstration for the idea. I found that Angry Birds was a popular choice, but it would be too hard to connect between their current theme and The Children's Society. I racked my brain, searched top charting apps, and found a game called 'Doodle Jump'.

The layout is very simple and easy to imprint a theme onto. I loved the character because it's all alone completing this never ending mission by itself. It's extremely sweet and is childlike. The game is level based and comes with a lot of skins, which are themed (halloween, easter, space aliens etc). 
So i mocked up a few Christmas theme ideas, and ended up with the idea of the point of the game is to collect as many presents for the children. 

I wanted to add the feature that you could find out more about the charity and the 'game over' phase too. For the donations part, I added a coin system which the user could select how much to donate.

Upon feedback, i was told the page was too busy and people were most like not willing to read that. So, i'll be changing that with less information and leave that to the information between levels.