This brief is to use a2 Milk™ as a stand in product to produce an advertisement for the London Underground Service TFL. The advert needs to be large scaled, easy to read and understand. The product and message needs to be present in an instant. It needs to stand out and draw peoples attention. The main message needs to shown first, then to later on read for more information. It needs to be fun, bright and loud.
Things they need to know:
Information about what a2 stands for, the difference between the two types of cows.
a2 milk is easier to digest
Specially select the a2 cows
a slogan
‘real milk for people who don’t get on with milk’