ill communcation

When the project was set, I was on my way to a pre-planned family holiday to Florida. I used the situation to look at design from a different perspective. In Miami City, the high rise buildings and big roads, and lavish yachts. In South Beach Miami the art deco buildings and colour. And Orlando the oversized, big and bold, colourful approach inspired me. I went to a few restaurants and they differ from London, so I started to take pictures of examples of the design choices.

So my idea was to look into branding, I was always interested in it and liked my previous branding project. I wanted to create a faux pop up shop or food truck and create all the branding for it. So i looked into the ideas more and did a few brainstorms on concepts and ideas. 

Who is your audience?
-Children, 2-10 years

Why is this project important?
- to help develop a technique + style and be able to target certain audiences.

What are you proposing?
- a branding project for young children food based, healthy, parents like and appeals to audience.

Where does the project position for you?
- being able to create ideas + execute them for target markets and come up with marketing ideas and create business (innovation).

Some of my notes and drawings...

Then I started to draw up some examples of AI and see what i could come up with.

At this point I didn't like the concept very much, I wasn't passionate about making and spoke to my tutor and decided a more niche route would be better than such a broad outcome.