ill communication 2

I went ahead a scrapped the old idea, not realising I'd chosen one of the hardest audiences ever! I wanted to focus on a niche market, a problem for a certain type of people so when they saw it they could relate. 
I focused on Niche markets so did a little brainstorm.

I was always intrigued by the new a2 Milk advert on television, and when i researched more I don't see the connection between the two. But its good because it means they are open minded and have different approaches. So i chose them as a stand in product for my new idea.


Who is your audience?
-people with problems pertaining to milk

Why is this project important?
- to help develop a technique + style and be able to target certain audiences or niche markets.

What are you proposing?
- a branding project for an underground station advertisement.

Where does the project position for you?
- understanding industry practice and what makes an eye catching, engaging piece of advertising.

I took most of my inspiration from the MOMA adverts that I saw in my tube station and wanted to play around with illustration instead of still imagery, or maybe even combine both.

INITIAL IDEAS