Thursday, 5 March 2015

YCN; Yorkshire Tea; Risky Bisky design devlopment



Artists Research






I was told in the feedback that i needed to do more research on styles and layouts that will inspire me to be more design savvy. I cam across the agency Hype and Slippers who created Trio, which was renowned for the amazing design and style. I want to create a simplistic style that makes people want to look at the product and engage them. 




The feedback I got for my previous designs was to try and be more contemporary and use better design to communicate the game. I need to consider the font type and point size when dealing with A5 sized cards.
I changed the style of the illustration to something more simple and clean. It allows for the page to feel less cluttered and better design layout. 
The last set of cards is my favourite design layout from all the tests above. I opted for colours again because I want to make the illustrations contrast so they are more prominent. I have taken inspiration from the design of a deck of cards, the simple information in the top left and bottom right of the cards. 







These are my experiments with layout, type and scale. I decided that I wanted to keep the front cover of Risky Bisky only with the logo and not the yorkshire tea logo. I opted to put the stopwatch graphic and cup of tea with biscuit in it to show the premise of the game. I want it to be fun and engaging. I decided on the font Avenir for the inside cover with the biscuits and Avenir Black for the font for the logo.




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