Monday, 9 March 2015

YCN; Yorkshire Tea; Risky Bisky Final Packaging Template

For the packaging, I first wanted the box of cards to go into the existing Yorkshire Tea packaging, and when purchased they would get the game.
Here was the layout for that design. It was slim, and easy to store without taking up too much space.



After a discussion with the teacher, we thought about the brief again and decided that to get people drinking Yorkshire Tea for the first time, having the incentive already in the box wouldn't be attainable to people who don't already buy the product. 
So I decided to create a separate product that could be found alongside the tea section which has samples of the Yorkshire Tea inside it. The packaging would be bigger and wider allowing space for the tea bags to have their slot. I think it's a better idea because it will introduce new people to the tea and they will feel obliged to buy the tea again if they enjoyed the game.








I added the information "Love Yorkshire Tea? Have a look at our range at www.yorkshiretea.co.uk and have a proper brew! Also available in stores" so people have the information for future purchases. 
Also to make people more brand aware I put the Logo on the front of the box as well. 

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