Yorkshire
Tea Research
Ethos:
At
Yorkshire Tea, we know how to make a proper brew. Our
tea buyers travel the world's best tea gardens and estates.
They taste hundreds of teas every
day to select the quality of tea that's perfect for our blends
and your teapot. Little Urn, our specially converted ice cream van,
travels Britain and overseas pouring proper brews - follow his
adventures and join in on Facebook and Twitter. We do everything
properly as all Yorkshire Tea is produced by Rainforest
Alliance certified growers and we've even pledged
to save an area the size of Yorkshire with our Yorkshire
Rainforest Project.
Social
Media
Online News about Yorkshire Tea
Mailing List
The Tea
how its made and types they have...
Quality Control
They don't want to compromise on aesthetics due to lack of quality or taste.
The preciseness of it being tested 8 times.
Previous Campaigns & Events
Comedical, little bit crude and slapstick.
Girl breaks up with boyfriend ad sings a song about how the teas will help him though it.
Slightly flash mobby, community, countryside, mass scale.
Giant tea cup and pot arrive on a bowls sight and everyone celebrates the tea and drinks it.
Yorkshire Tea Train
Yorkshire tea campaign on the orient express.
Interview style, selecting people to enjoy the free ride and tea and food.
Celebrity guest, Louis Tomlinson, maybe they asked him to tweet to his millions of followers for more publicity.
Yorkshire Tea at Bestival
Family oriented, games, arts and crafts customed around the brand. Also selling merchandise.
Family oriented, games, arts and crafts customed around the brand. Also selling merchandise.
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