Friday, 13 February 2015

YCN Research: Yorkshire Tea

Yorkshire Tea Research

Ethos:
At Yorkshire Tea, we know how to make a proper brew. Our tea buyers travel the world's best tea gardens and estates. They taste hundreds of teas every day to select the quality of tea that's perfect for our blends and your teapot. Little Urn, our specially converted ice cream van, travels Britain and overseas pouring proper brews - follow his adventures and join in on Facebook and Twitter. We do everything properly as all Yorkshire Tea is produced by Rainforest Alliance certified growers and we've even pledged to save an area the size of Yorkshire with our Yorkshire Rainforest Project.


Social Media



 Online News about Yorkshire Tea


Mailing List


The Tea
how its made and types they have...


Quality Control
They don't want to compromise on aesthetics due to lack of quality or taste.


The preciseness of it being tested 8 times.

Previous Campaigns & Events


Comedical, little bit crude and slapstick.
Girl breaks up with boyfriend ad sings a song about how the teas will help him though it.



Slightly flash mobby, community, countryside, mass scale.
Giant tea cup and pot arrive on a bowls sight and everyone celebrates the tea and drinks it.



Yorkshire Tea Train
Yorkshire tea campaign on the orient express.
Interview style, selecting people to enjoy the free ride and tea and food.

Celebrity guest, Louis Tomlinson, maybe they asked him to tweet to his millions of followers for more publicity.

Yorkshire Tea at Bestival
Family oriented, games, arts and crafts customed around the brand. Also selling merchandise.

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