YCN; Yorkshire Tea: To Dunk or not to Dunk! Challenge

I read this article on drinking tea the british way and it inspired me to not only focus on tea itself, but the activity that goes along with it. 
http://hellogiggles.com/drinking-tea-the-british-way

It's a short article that answers all the common questions associated with drinking tea. An interesting battle between tea drinkers is a phrase coined Miffy or Tiffy which is describing whether you put the milk in first (Miffy) or tea first then milk (Tiffy). Its interesting to see its almost a subculture of tea and has developed a colloquial language amongst tea drinkers.
I really like the part about dunking biscuits, from my own experience i used to dunk as a child and feel revolted by the soggy residue in the cup at the end. I also found this mechanism that is made specially for that not to happen. Its a net for the tea that catches any wayward crumbs, keeping the tea fresh. 

http://www.dailymail.co.uk/sciencetech/article-2757820/Now-THAT-S-teabag-Mesh-biscuit-catcher-stops-soggy-crumbs-ruining-brew.html

I then started to look at different types of biscuits and the most popular for dunking, I found a few online results and pie charts, but I also asked a few people and got some primary feedback. People mentioned using a Kit Kat as a straw to suck up the tea, Rich tea biscuits and jammy dodgers.

The research of the certain amount of time a biscuit had before it crumbles really intrigued me, like its almost a science and people have to have experience to know when to pull out in time. 

I also want to send the message in a way that young audiences will be able to find it and feel accessible to the content. So as an avid user of Youtube myself, i feel like that style of video is essential to engage the audience. Having a short quick video thats fun will be a great platform to share content. i researched challenge videos that have a lot of views and they are mainly silly, with good looking young people with lots of personality.
here are a few examples of popular youtube challenge videos.

https://www.youtube.com/watch?v=0onJEWgAAg0

https://www.youtube.com/watch?v=28fufs7_szc

My idea

From this research is to create a short challenge video of a group of young people finding out what popular biscuits can withstand a dunk! Initial challenge is about guessing the right time before it falls off. I was also thinking of introducing my version of the 'crumb catcher' for Yorkshire to then have available for people who relate the dunking problems.

- biscuits will be named and not branded so its all about Yorkshire and people don't get confused by advertising.
- Yorkshire paraphernalia will be all around so people will have a clear distinction of the product throughout the film. 
- ?? showing the tea being made in preparation, for extra purposes so people can understand.
- short and engaging 1-3 minutes.
- young people with personality and friendly rapport so it'll be easy to watch and engaging. 
- ?? thinking of filming in public so it can become a spectacle and have an audience. So it would be filmed in a public area such a park and have the set up as a coffee table style tea experience.

Concept

- video, youtube challenge style, very popular amongst young audiences. 
- each person has a cup of tea 
- they all have the same biscuit, starting off with the easier biscuit, whoever's biscuits don't last are out.
- the people that are still in the game progress to another biscuit at medium difficulty
- then whoever wins then goes head to head or by them self has to try the hardest biscuit to guess the time of.
- then everyone drinks tea and the winner is crowned.
- maybe gets the prize of the crumb catcher.

I want it to be a friendly interactive video, as in we just stumbled among these people doing the activity and started filming. I want it to be natural and non scripted. Also if we do manage to film it in public, get the reactions from others that are sharing the experience too.

Feedback

Feedback i got from my peers was really good and has helped me cement my idea and expand maybe.

" a nice sentiment but the more participation required of the consumer the less the chance of people doing it? Fun and engaging as long as people get involved" 
this has cemented my choice of using people that I already know aren't avid tea drinkers and could experience a new way of drinking tea.

"a good concept but is there a way to bring the focus back around to the tea, so that its not too focused on the biscuits?" 
this was a great point and I don't want people to mistake it for a biscuit advert. It'll feature a lot of Yorkshire Tea branding and paraphernalia so that its not hard to miss. Im also going to look into making it more about the tea, maybe getting footage of the brew being made. 

"love the name" 
I think its really engaging and I'm glad i came across the article which gave me the catchy relatable title.